If early interest in the 2014 Adams River Sockeye Salmon Run is any indication, Kamloops can expect high numbers of returning sockeye salmon and a large influx of visitors to the Roderick Haig-Brown Provincial Park this year.
“The attention we’ve seen for the Adams River Salmon Run this year, and for the past few years, has been positive and increasing,” says Tourism Kamloops’ CEO Lee Morris. “Less than two months out from the start of the run, and we’ve seen well over 6,000 visits to our specific web page with information on the Salmon Run.”
Morris is also quite pleased with the number of international inquiries for the big event.
“We’ve been working with our travel trade partners through the Asia Pacific region for some time now and have seen strong interest from the tour operators,” says Morris. “We’re expecting good things this year for the tourism sector for this naturally incredible attraction which saw about 30 million sockeye flood the Fraser on their way to the Adams River in 2010.”
Adams River is a 40-minute drive from Kamloops in the Thompson Okanagan region. From late summer to early winter, several species make the long journey up the river, with the sockeye run in October peaking every four years. Roderick-Haig-Brown Provincial Park has viewing platforms that extend over the river so that visitors can see the incredible migration. 
 The Adams Run Salmon Society coordinates the "Salute to the Sockeye" celebration, held October 3-26, 2014. For more information, visit  www.tourismkamloops.com.