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RBC study of new immigrants
Wed, October 10 2007
RBC STUDY QUANTIFIES EXPERIENCES OF NEW IMMIGRANTS Owning a Home is the Most Likely Indicator of Feeling Settled TORONTO, September 24, 2007 — A new study from RBC and Ipsos Reid shows a large majority (87 per cent) of new immigrants from South Asian countries are happy to be in Canada and hopeful about their future (90 per cent), but more than half (62 per cent) feel they are still in the process of settling into their new lives here. “We initiated this study of immigrants who have been in Canada 10 years or less because we have many customers who have been through the immigration experience. We wanted to develop a deeper understanding of that experience and learn more about what makes newcomers feel settled into their new lives,” said Mark Whitmell, RBC’s director, Cultural Markets. “For instance, having a better appreciation of how important something like home ownership is to people going through this significant life transition, gives us a better perspective on how we can hopefully help make that goal happen faster.” Stages of settling in Canada “We have learned that regardless of a person’s country of origin, age or economic situation, most newcomers go through a common immigration experience - from feeling new, to getting settled, to becoming truly established,” explained Mr. Whitmell. “Each stage has a different focus and each individual moves through those stages on their own unique timeline.” Demographic Profile of New Immigrants from South Asia Indicators of feeling settled Attitudes towards life in Canada “The survey results also illuminate the challenges of the immigration experience,” added Mr. Whitmell. “Almost three quarters (72 per cent) of immigrants from South Asian countries say they feel overwhelmed and almost half (45 per cent) are likely to feel lonely and disassociated from Canada. It’s indicators like these that truly make us stop and think about the personal side of starting over in a new country. Given the important role immigration plays in Canada’s future, helping newcomers achieve their settlement goals is really a priority for all of us.” About the Survey Methodology
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