Hbc goes high tech
Thu, December 13 2007
By Mata Press Service
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Hbc VP Gord Sonnenberg |
Senior Vice President Gord Sonnenberg said that HBC is spreading festive cheer among children, adults, and even technology buffs, with the latest Christmas window technology from IBM.
For the first time ever, the Bay’s famous Christmas windows will include the shopper’s image using new technology from a high-tech sensor will capture the image of passers by and project it into the window.
The results can also be printed on a 4x6 holiday postcard compliments of The Bay and currently available at both the downtown Vancouver and Toronto locations as a part of its “magical” Christmas displays.
“With its hi-tech sensor capability, the system reacts when it senses a customer touching the graphic display,” says Sonnenberg who handles HBC’s merchandising department.
HBC is Canada’s largest diversified general merchandise retailer, operating in department store (the Bay), mass merchandise (Zellers), specialty (Home Outfitters and Designer Depot) and discount (Fields) formats.
With more than 580 retail outlets and nearly 70,000 associates located in every province in Canada, HBC provides Canadians with stylish, quality merchandise at great value, through retail banners focused on exceptional customer service. HBC is a Canadian retail leader in corporate social responsibility.
As the countdown to the holidays gets underway, the Bay invites Canadians to enjoy the magic of the season while they shop for all the people on their list. The Bay offers holiday shoppers everything from fragrances, to ‘a Christmas story’ set of four egg-nog mugs, not to mention a large selection of ornaments, and decorations.
The Bay’s Christmas Street department features ornaments, trees, garland, lights, nutcrackers, stockings and decorative accessories. Whether you’re starting fresh or just putting the final touches on your holiday décor — the Bay’s Christmas Street is sure to make any space feel and look festive.
Animated Christmas windows feature five displays filled with a Victorian themed Christmas with Santa and Christmas elves, the North Pole and even the town square on Christmas Eve.
A tradition since 1914, the holiday windows sends onlookers away with nostalgic and warm sentiments.
The retailer also features one-stop shopping and convenience, from plasma televisions to Bratz dolls, I-Pods and even Jones New York cashmere sweaters; and, for the holidays, beauty at the Bay offers shoppers exclusive fragrances from YSL’s Elle, Dior’s Poison and a special Lancome gift with each purchase.
With a huge assortment of gift sets, expert consultants and free gift wrapping, the Bay’s cosmetics departments has the perfect gift solution for any one on your list. For info visit: www.hbc.com.
