Fiji Water has introduced a miniature bottle of 330 mL to the Taiwan market.
Consumers can find the smaller bottle in many grocery and variety stores. With a $1.25 suggested retail price, consumers can buy the new petite and portable Lil’ FIJI Water.
In the cold winter, the human body tends to perspire less and feel less thirsty; this causes the consumers to neglect their need to drink water.
Some might consider carrying water too much of a nuisance, but without adequate water intake, the result could be dry skin and dehydration.
With its miniature size and delicate packaging, consumers no longer have to worry about carrying excess water. The bottle fits easily into any handbag or lunch bag.
Drinking water not only hydrates the skin and body, but can prevent skin irritation and infection of the respiratory tract.
“Currently there is a limited selection of 330 mL bottled waters in Taiwan’s market, however our 330 mL FIJI Water is highly popular in fashion shows, major art events, and VIP parties,” said Michael Tan, president of FIJI Water Asia. “We believe that our compact new package has massive market potential.”
FIJI water originates from a remote, protected, natural source, which gives it a unique to a mineral profile including silica, calcium, magnesium and fluoride. Silica influences FIJI Water’s soft taste.
FIJI Water, a natural artesian water, is bottled directly at the source on the island of Viti Levu in Fiji. Unlike spring water which flows to the earth’s surface or purified water which comes from a municipal source, artesian water is never exposed to the external environment.